Have a Cracker Diwali!
Diwali: The Festival
Diwali is celebrated according to the Hindu calendar on the new moon day in the month of Kartik (usually in October or November). This year it falls on 13th November.
It is that time of the year when the plains of Northern Indian have long recovered from the sweltering heat of the peak summer months. The oppressive humidity of the monsoons that follow the summer months is also over and done with. There is a nip in the air, bringing with it a general “feel good factor” and an optimistic expectation of the good festive times ahead.
Hindu customs have a magnitude of religious days and festivals to mark but for several families, Diwali would definitely be the most important one.
Diwali signifies the victory of good over evil marked by the return of Lord Rama to his kingdom in Ayodhya after killing Ravana and conquering Lanka. Folklore has it that his subjects celebrated his victorious return by illuminating the city with earthen lamps (diyas). A tradition handed down generation after generation after generation.
Traditionally, good wishes on this happy and auspicious occasion were conveyed along with box(es) of Indian sweets.
Then people realized that as most Indian sweets had a short shelf life, it would be better to replace the traditional sweets with something else which was longer lasting.
Dry Fruits, chocolates and biscuits got attention and many fancy festival packs started to find their way on retailers’ shelves.
Those who wanted to give something more durable than eatables started gifting consumer durables…toasters, kettles, coffee makers, etc.
I guess once you have moved away from gifting traditional Indian sweets, there are innumerable options to suit different budget sizes.
And this is where the idea of gifting experiences (as opposed to products) came on the Diwali gifting scene.
For the recipient being gifted an experience is a refreshing change from yet another one of the innumerable box of sweets! It makes it even more attractive if it comes with an exchange option …just in case he or she would prefer something else.
So if you are prospective “gift giver” this festive season, simply go to our Home Page for experience gifts and select from a wide range which caters to all budget sizes, place the order(s) along with your personalized message(s) and leave the rest to us.
Happy Diwali and Happy Gifting!